You know, that dramatic scene in TF:TM, where Optimus Prime simply passed away. Did that shock you or leave you deeply hurt, especially when you were a child? Was that the first time you were exposed to the concept of death? (Yes, that's pretty bold of that movie to include death scenes in a story all about transforming toys aimed at kids at the time.) And was it true that an uproar brought Optimus Prime back - at least for the time being? Was it the concerned parents or the kids who actually look up to the greatest Autobot leader in all creation?