And you're in every Walmart/Target/whatever every second it's open all year round recording who buys a TF and for whom? I think not. You have beyond anecdotal evidence of who buys what and for whom. You are speaking for yourself, and only for yourself. Toys are a year round seasonal product, paradoxically. A few will trickle out all year, or maybe a bump at easter, or when summer starts. But they mostly sell at Chrsitmas. My personal anecdotal evidence is that Wal-Marts locally are mostly bare of toys by December 24th. And stay that way until February. And this ignores that some kids think robots are stupid and a car that turns into one is more stupid.