Prime being completely retooled for it's third season isn't a result of market research data, it's Hasbro messing up with coordinating the Aligned universe. The cancellations and near cancellations have to do with CN. TLK being a flop (or "flop" since only in Hollywood can half a billion dollars be a considered a flop because they intentionally cook the books) also has nothing to do with market research data and everything to do with the creative side of it while chasing AoE's BO of a billion dollars. Matter of fact, almost none of the stuff you listed really has anything to do with market research. Almost all of that is piss-poor decision making but that's not market research at fault, that's inept management. What size is the Ultimate Optimus btw? I keep googling and I can't really find a concrete answer on it. He doesn't look like what's been the normal size for Ultimate figures lately. So Voyager? I'm curious because I'm really leaning towards getting him. I like his design (covered fists notwithstanding).