This theory has been going around alot, mainly on the IMDb boards, that big movie companies pay critics to bash movies other companies make to get more money. Here's a small hypothetical situation of what I'm trying to explain. For example, Warner Bros. has their new film, Harry Potter 7, coming out in a few weeks but Transformers 2 will still be out and making payloads of money. Being the greedy bastards (They copyrighted the Birthday song, how much of a greedy douche could you be?) they are, they hire top critics like Roger Ebert and pay them to write a negative view so Transformers makes less money at the Box Office. They also pay them to write a good review of their movie to attract more movie-goers. You gotta spend a little money to make alot of money, and that's what other movie studios are doing. They wanna steal the Box Office to make as much money as possible. No studio is innocent in this, I'm pretty sure Paramount, Universal, everyone has done this, and everyone is a victim of it. Look at Ebert's review, look at Joblo's, look at every negative review of this movie so far. Doesn't it seem a little odd that they tackle every little unnoticable thing in their reviews? Now look at people who are just regular movie goers who saw this movie. Alot of people said this movie was good. Critics say it's bad, general public says it's good. After reading the post aboe me who do you think you should trust? A good friend or a know-it-all snotty critic? What also pisses me off about these negative reviews is that critics are looking at them expecting to be works of art. It's god damn Michael Bay. He's an action director, it's what he does best and he's god damn good at it. Really, it's too long? The first movie was like 140 minutes or so, this one is a few minutes longer. Give me a break you panzy. An action movie requires not much to make it entertaining and to keep you satisfied for the next 2 hours start-to-finish. Action movies need a decent plot (Good vs. Evil, simple enough) to drive it along, and to add to that, a little character development and some decent if-not-good acting. now obviously all you need left is action, and I'm pretty certain Transformers 2 passed that with flying colors. It's a summer movie. Something to entertain you for the next two months, and to me Transformers fits that perfectly. The whole movie doesn't need to focus on every character, same goes for the Transformers. Just like stand-ins thats how some of them are portrayed. Look at a movie about WWII. Do you want the movie to focus the one squad it's been focusing on the entire time, or do you wanna focus on the other 1,000 soldiers on the battlefield? My final thought, expect the price you paid for your snacks and ticket worth it. I'm seeing this movie tomorrow and no negative critic will change my mind. Go into this movie with neutral attitude for it, but expect something to stiffen the hairs on the back of your neck for the TF fan inside of you.