I read this at Jim Shooter's website that had a blog for the creation of G.I. Joe w/ a theory from a Joe fan about the Transformers in one of the comments. This one has been bothering me for weeks and could anyone give any reasons why this theory of his is true or not? Lax Guy said… Wow, Hasbro could not have been MORE wrong when they said that nobody would buy the villains. Most of the best GI Joe, Star Wars, and Transformers toys were the villains. Heck the only really cool Joe from the first line was misidentified as a villain in foreign markets. I remember getting my first Cobra Commander in the mail... He was but the first of many favorite villains from the line. The entire Cobra army was the coolest thing ever until the DiC era gave us ridiculously big gun Vipers. Including women with the vehicles was a brilliant idea. Cover Girl regularly joined the fight because she had the bad ass Wolverine. Though I seem to recall my Scarlett figure being individually packaged... I always hated that the Lady Jay figure looked nothing like the cartoon/comic. Larry Hama pretty much created my childhood. Luckily he did such a great job that not even Stephen Sommers could destroy it. Marc - my theory on why GI Joe had 8x the subscribers as Transformers is that comics were a poor median for the Transformers. Think about it - the coolest thing about them was the fact that they convert from vehicles into robots. Comics could never display this with the level of excitement that the cartoon and Bay movies can. Seeing them change (and hearing the noise) gave them realism and credibility. In the comics, the Transformers were essentially just robots... GI Joe, on the other hand, toed the line between military and super hero. They worked well in animation because of the action, but also worked in the comics because of exposition. The characters became deeper when we could read their thoughts and dialogue. They had no device that required action to work. http://www.jimshooter.com/2011/07/secret-parts-of-origin-of-gi-joe.html I know it's ok for this guy to have his opinions, but I can't help but think he might be grossley informed. What do you think?