It was bound to happen. As time progresses and technology increases, we see better and better Transformers hit the shelves. Then one day...CUTBACKS! Take the example of FOC Optimus Prime. Compare him to his older brother (WFC Optimus Prime) and he looks quite week and rushed. If you were however to compare him to a figure like G2 Laser Prime, he would certainly look smaller yes, but the intricate design would certainly stand out as a positive thing. I remember being so impressed when I first got G2 Bruticus. To me it was amazing. Now when I see the preorder for G2 colored FOC Bruticus, I'm only mildly impressed. Twenty years ago if it came out with the G2 stuff I'd have bought it withought a second thought. So my question is this "Can a toy be judged by its own merits or will it always be compared to something else, and often something else that's considered better?" Food for thought.