I found both new BWX toys today, and after looking at them both, I decided to walk out with just Primal. Why did I go againt the general consensus that BWX Megs is the better of the two? Well, looking at Megatron, I can pretty much see that he is a scaled down version of the original toy with jungle planet styling and a cyber key gimmick. While some people probably see that as a positive, I see it as less desirable, as the perfect version of that mold will be released in the BWX TRU vs set. Primal on the other hand, has a completely different transformation than the original, while again keeping the jungle planetized version of the original character feel that Megatron does. The difference is, Primal takes the styling a little further than Megs does, and because of the different transformation as well, comes off more as an homage to the character, rather than the exact same character as imagined by a different artist. One note about the transformation: While the arms and legs do switch places like in TM2 Optimus Minor and the original BM Primal, the transformation is more different from either of those two, than they are from each other. You also don't have the weakness of having a cyber key gimmick taking up space on the main toy, as it was added to his Surfboard, which itself is an homage to a different Primal form, the TM version. While the key gimmick isn't that special, the resulting surf bazooka does look very good on Primal's shoulder. As far as I am concerned, we are getting the true 10th anniversary versions in a few months in the TRU set. They fit the theme of the line better, and the extra remolding is just the icing on the cake. To me BWX Primal isn't BW Primal at all, my own personal backstory is that he was a ruler of Beast Planet prior to Scourge's ascention to power. I think it makes more sense for the character this way. Overall, I give the toy a B+, taking the score down for a few issues such as ball joints being either too loose or too tight, and one peg that doesnt want to stay all the way in its hole in beast mode (it doesnthurt stability at all, just bothers me a bit because i am a perfectionist). I will get Megatron later, but I am VERY please with my purchase.