Botcon Hasbro Panel Report with Q&A

Discussion in 'Transformers News and Rumors' started by Foster, Apr 26, 2008.

  1. Foster

    Foster Super Mod

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    HASBRO preview panel

    Slides/presentation:
    Thanks for a great 2007, working on product line for movie and laying groundwork for future projects

    Movie stats: 700M box office
    #1 DVD in USA
    Movie toy stats: #1 action figure brand (npd data)
    Movie deluxe-action toy of the year
    #1 fans!

    Animated 2008 product update:
    Animated toy launch June 22 nationally, leaders and others in august
    Season 1 on DVD in august
    Deluxe Sentinel Prime Sept 08 little darker blue than on show
    Deluxe Swoop Sept 08, metallic dark gray, big mace
    Deluxe Elite Guard Bumblebee Sept 08, black and gold 2-tone car, silver lights
    Leader Ultra Magnus Sept 08, hammer, spot on show colors

    Universe 2008 product update
    Deluxe Ironhide Oct 08 SUV, large backpack, clear windshield, Autobot symbol thru glass
    Deluxe Sideswipe Oct 08, wrong head in photo
    Ultra Silverbolt Aug 08, large wings, TF, blaster and jet sounds
    Ultra Storm Cloud Sept 08, Powerglide in purple deco w/gold mask
    Legends green tank Megatron, Jazz
    Robot Heroes Kickback/Ironhide
    RH BW TM Megatron/ Fuzor Silverbolt
    RH G1 Thrust/Blaster

    Exclusives:
    SDCC july 08 Classic nemesis prime
    SDCC july 08 Titanium 6” Skywarp
    Walmart sept 08 Breakaway redeco cybertron Hot Shot
    Walmart Fracture classic mirage redeco
    Walmart Crankcase cybertron red alert
    Target Dirge cyb starscream/Roadbuster CD Hot Shot
    Target Springer cybertron evac/ Ratbat cybertron sideways
    Kmart legends cybertron 12-pack seen in booth
    TRU titanium 6” WW Prowl
    TRU titanium 6” WW Grimlock

    25th anniversary 2009:
    Thanksgiving 08: G1 Optimus Prime reissue w/TF comic #1 and MTMTE 3-part DVD
    celebrating all eras of TF:
    Universe deluxe Hound w/Ravage, MTMTE tribute, Ravage hooks to back of Hound, he will fit in Soundwave
    Universe deluxe Cyclonus w/Nightstick, gun can mount to hand and hand retracts
    Universe deluxe BW Season one Cheetor, very cheetah, cat mode head move and mouth feature w/eye color change from Green to Red
    Legends Brawn very cartoon accurate
    Legends Beachcomber
    RH BM Cheetor/Tankor
    RH RID Prime/Megatron

    Paraphrase of Hasbro statement on KOs counterfeit g1:
    They are aware
    Do not condone
    Reiterate they are not made by Hasbro
    No assurances of quality
    Pursuing the matter w/legal dept

    Q&A:
    Movie 2: going well, consistent with first film, wait and see on product
    MP Thundercracker? 25th anniversary, on the radar
    Animated movie characters in the line? No
    Attacktix? Not at the moment
    Titanium 6” Bumblebee/Cliffjumper/Cosmos/Shockwave? No
    Sari toy? Looking at it
    Commercial reinforcing branding to raise KO awareness like in 80s? The movie and show reinforce authenticity and push genuine characters
    Universe Arcee? Just because you haven’t seen it doesn’t mean it’s not being worked on
    Robot Heroes playsets/gestalts? There is push for broadening, variations and expansions on the way
    Gestalts/gift packs? Difficult and time consuming to do them right, potentially 25th Anniversary trying to work in
    Hound/Cyclonus when? Wave ¾ of Universe, end of 08, beginning of 09
    Universe Swerve, how did come about? GM initiated idea of promotion exclusive for European outlets, Aveo chosen because of wide European distribution, created to be given away, may look at doing in future but that wasn’t ever planned to be sold
    How long will Universe go on? Idea is a place to cover all eras, hope is to keep over many years, wide open opportunity to celebrate brand, hope to see it expand and contract depending on other lines and timeframe
    TF/GI Joe toyline? Doesn’t make sense to blend them quite yet, won’t benefit either brand now
    Oil Slick a non-show character
    Universe Wheeljack, Trailbreaker, Sunstorm, Headmasters? Looking at them all
    Cartoons on Blu-Ray? Don’t know of any current plans
    Movie Megatron in sequel? He has risen many times…
    Legends assortment dist improvement? The price point is more likely at drug stores vs. large retailers (Archer had to buy MP Starscream on eBay because of the dist, they hear you!)
    Acid Storm origin? Based on G1 rainmaker, indeed
    Music Label Soundwave, gut and make Classic Soundwave? Tooling all Takara, their chip format not used in the west
    Where is Animated breakfast cereal? That would top the Prime piñata!
    Henkei planning Skywarp and Thundercracker as exclusives? Don’t know the exact plan but they respect each other’s exclusives, can’t speak to it, deco would be different from the Botcon and Target versions
    New Scrapmetal mold for Universe? Never considered them for 25th Anniversary, not realistic
    Signal Lancer? Dispensor? No
    Accessory weapon packs? No
    Why do you kill my wallet? Repaints, exclusive packs, extending the movie line, more accurate decoes? We make a range to look for what all types of fans want, wanted to prove ourselves with first movie, extended the line with Premiums, redecos of key characters, wanted to refresh for kids who didn’t see movie until DVD release and want them last winter/spring
    Energon DVD? No plans, Paramount focusing on Animated and Cybertron
    Movie larger Bonecrusher in sequel? Any guys on movie one are on table, if opportunitity arises
    Movie sequel reusing molds of returning characters? Trying to bring as much newness as possible, redo in better scales, better features
    Classics Sunstorm? Always an option, depends, seeker mold on top of list for exclusive re-use
    Animated Prime trailer? He’s using trailers in Animated, looking at it
    Mirage repaint, looking at go-bot characters? Probably not
    City-formers? Trying to figure out how to bring them back, on short list
    Animated characters showing up in Universe? Still not the plan
    Transformers.com, thanks for design notes! Thanks, the PR team initiated that and has plans to expand fan site discussion from Star Wars to TF
    Why repaint some molds but not others? Kind of depends on the re-use, the success of the alt mode, preference on realism in Universe based on warm response of movie’s realistic alt modes and continuing momentum
    Why does mass market get toys a lot sooner than Diamond/comic shops? Don’t know
    Any Diamond exclusives? Minimum order quantity restricts them to the big retailers
    Alternators making a return? Not at the moment. There’s a strong, vocal fan base, but a small fan base, Licensed cars kind of used by movie lines now
    Ever thought of expanding into model kits? Concepts have been considered but it would need to fit into product line

    Images from the Official Site:
    Animated Pics

    Universe Pics

    Images from the Hasbro Display:

    http://www.tfw2005.com/transformers...with-pictures-from-the-hasbro-display-164757/
     
    Last edited by a moderator: Apr 26, 2008
  2. Silent_Magnus

    Silent_Magnus Taint of Primus

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    Finally an official topic for this.

    Rawr! Me want see Elite guard related toys now!
     
  3. Shin Densetsu

    Shin Densetsu I WILL DESTROY YOU Super Mod

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    Thanks for the panel report!
     
  4. Shin Densetsu

    Shin Densetsu I WILL DESTROY YOU Super Mod

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    Hey does Elite Guard Bumblebee have his battle mask?>
     
  5. SPLIT LIP

    SPLIT LIP Dry built

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    This is all great news. But I kinda want some pics of stuff we've never seen before.:( 
     
  6. Silent_Magnus

    Silent_Magnus Taint of Primus

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    Brawn and Beachcomber must be envious of Powerglide.
    He gets upgraded to Ultra Class while they stay pretty much the same size.
    Bumblebee and Cliffjumper at least became deluxe class.
     
  7. Ravenxl7

    Ravenxl7 W.A.F.F.L.E.O.

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    Cool. Like in other reports, was it said that Sentinel Prime's toy would be a Deluxe? I've noticed that this report doesn't say what size class. Definetly a lot of good news. I'm really courious as to what the surprise will be tommorowl. It's going to be hard to save up for all the TF's I want to get. I've decided to limit the number of Animated TF's I get to just the one's I really want.
     
  8. Foster

    Foster Super Mod

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    Sentinel Prime is a deluxe. Thanks, I added that.

    Elite Guard is a straight repaint of Animated Bumblebee.
     
  9. Razorclaw

    Razorclaw Are ya gonna draw pistols

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    Can someone say what Universe Hound and Cyclonus are going to look like??
     
  10. Fort Max

    Fort Max Too many is never enough. Veteran

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    So does Bumblebee actually join the Elite Guard or is this just a "for fun" repaint?

    How accurate to the show model is the Sentinel Prime figure?

    Cheers for the great write up guys. :thumb 
     
  11. Laser_Optimus

    Laser_Optimus Your opinion was noted. Now get lost. TFW2005 Supporter

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    Ebay:
    Sweet. So much goodness coming out later this year and early next year...

    I'm going to be so very very broke...
     
  12. autobotx23

    autobotx23 Banned

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    Animated Ultra Magnus is sooooooo mine.
     
  13. dark69

    dark69 BlackArachnia Terrorize!

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    Ebay:
    i want a animated arcee toy:( 
     
  14. Peaugh

    Peaugh Hi.

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    Nice. There's a lot of stuff there I can't wait for.
     
  15. WhiteMocha

    WhiteMocha TFW2005 Supporter

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    Man, nothin' but good news. Ironhide, Hound, Ravage, Cyclonus, Brawn, Roadbuster, Springer (second Evac repaint, woooo!!!), Ratbat (woooo!!!)... more Micromaster upgrades (purple and gold Powerglide, sexy!), more Robot Heroes, Titanium Skywarp, WW Grimlock, WW Prowl... etc.

    Gonna be a great year for TF fans. Thanks for the detailed report!
     
  16. Dark_Convoy

    Dark_Convoy Old Bastard Veteran

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    I hope Hasbro gives US MP Thundercracker, I'll finally have all 3 season 1 seekers!
     
  17. Brandon

    Brandon This is important work.

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    Awesome, they got some great stuff coming along. I think out of all of that, I'm looking forward towards the reissue of G1 Prime at the end of this year that includes the comic and MTMTE. That sounds awesome.
     
  18. Sso02V

    Sso02V Injector Has a Posse

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    maybe he'll be next year's Botcon exclusive
    :throw 
    Okay, okay, I kid!
     
  19. Darth Rodimus

    Darth Rodimus Well-Known Member

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    How awesome did Ironhide, hound and cyclonus look. I wonder why hound comes with ravage?????
     
  20. Silent_Magnus

    Silent_Magnus Taint of Primus

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    You can look at ironhide on the official transformers site.
     

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