I'm sure many of us here don't have pockets that deep. Yet, we probably love many franchises that are merchandise-driven, Transformers being one of them. Other such franchises include: Star Wars, Star Trek, Power Rangers, He-man, GI Joe, Pokemon, Gundam and so on. Sometimes you just need to set your priorities with regards as to what to collect and what not. So my question is, how do you guys deal with being fans of merchandise-driven franchises that you DON'T collect for? What are your thoughts about staying disciplined about what to collect and what not to? Can your fandom survive without merchandise? Thanks, just curious about others' thoughts. I hope it's in the right forum, because toys are primarily the merchandise that comes to my mind.