Occasionally, movie theatre personnel are given the opportunity to win prizes from various studios for promoting their films- or just paying attention in some cases. When Friday the 13th premiered, Paramount had a little contest that the first 100 theatre managers to reply to an online survey regarding the TF trailer would win a Madagascar 2 DVD. So, after getting home from the midnight premier, I registered my views. 3 weeks later, a package arrived for me at the theatre- with my Madagascar 2 DVD inside. Now, this isn't a movie I would've paid for on my own, but my kids enjoyed it in theatres. Yea for free DVDs just for being a fan! Has anyone else ever won something just for being a fan?