This has probably been out since ROTF merchandise debuted in stores, but... Today while Christmas shopping at the mall, I came across this electronic Transformers key chain. It is the same key chain released back in 2007 (that had silver chrome), but this one, made for Revenge of the Fallen, is in chrome red and has new sounds. It caught my attention because it has authentic Peter Cullen as Optimus Prime phrases, whereas the 2007 version had some random guy doing Prime's voice. There are 6 sounds total: 3 Prime phrases (all done by Peter Cullen), a news announcer talking about robot attacks, BumbleBee speaking through the use of various radio stations, and some other sound (explosions I think? I can't remember). This is the only picture I could find of the new 2009 version: I would have bought it, but the store wanted $15 instead of the suggested retail of $9.