Auto assembly 2012 important goodie bag update

Discussion in 'Transformers Conventions and Get Togethers' started by Simes, Apr 11, 2012.

  1. Simes

    Simes Well-Known Member

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    It is with great sadness that we are forced to announce a change to the advertised Auto Assembly 2012 attendee goodie bags. This change will affect every attendee who is eligible to receive a goodie bag, so it would be most appreciated if we could please have your attention for just a moment.

    It had been our intention to include a free IDW Transformers comic within every goodie bag this year. This comic was to be an exclusive variant cover of Regeneration One Issue 81. The comic was going to be limited to a print run of just 1,000 copies and only made available at Auto Assembly and Auto Assembly Europe. (Long term fans will remember that we also had exclusive IDW comics in 2009 and 2010).

    The cover was going to use 1980's style artwork, drawn by marvel Transformers artist Jeff Anderson, with colours by Kris Carter and was intended to be a tribute to the Marvel UK run featuring a special "corner box" with art by Nick Roche. As an homage to the Marvel UK series, which culminated in issue 332, our plan was to use dual numbers on the front of the comic, meaning it would have been both issue 81 and issue 333. A true exclusive for our attendees.

    Martin Fisher from the Auto Assembly team worked very hard to make the comic a reality, as did IDW; we therefore wish to extend our sincere thanks both to Martin and to IDW editor John Barber, who took time out of his busy schedule to try and make the exclusive comic a success for our attendees. John's work is massively appreciated and it should be noted that he and IDW did everything in their power to bring issue 333 to life. We are truly grateful for their support.

    Sadly, the comic was not to be. At the 11th hour, with our artists poised to start work on the new cover, the issue was vetoed, seemingly without any explanation by the license holders, Hasbro US.

    Obviously this has come as a great disappointment to ourselves and no doubt, will be to our attendees as well. We would like to explain why the decision was taken but sadly, no explanation has been given to us other than that Hasbro US do not at this time wish for IDW to produce another Auto Assembly comic. Sadly, it is our understanding that IDW themselves have not been presented with a firm reason either.

    On behalf of the entire Auto Assembly committee, we are truly sorry that we are not able to provide you, our attendees, with the exclusive IDW comic which you had been promised. However, we are sure our attendees will appreciate that sadly, this issue is completely beyond the control of both Auto Assembly and IDW, who worked together in good faith before the plans were stopped. We are sure there is probably a very simple reason for the decision made by Hasbro US and if we receive further explanation from them we will of course share it with you.

    So, the question now is, were does this leave your goodie bags? Well, as sad as we are, we absolutely refuse to leave our attendees disappointed - we promised you a comic and we are still going to deliver on that promise!

    Obviously we are not able to produce an official comic for the reasons outlined above, but that gives us a great deal of flexibility. So rather than simply giving you an exclusive cover, we are going to give you a completely new full colour comic! This will be included in all eligible goodie bags, free of charge.

    Jeff Anderson will still be providing the cover artwork for this new comic and Kris Carter too is adamant that attendees should receive a first class product and so, as well as providing cover colours, Kris has begun writing an exclusive 6 page comic script for us. But that's not all you will receive in this issue. Our current plan, ambitious as it may be so close to our print deadline, is to give you an issue which includes at least three different comic stories, created by collaborations between professional comic creative talent and fans alike. The response we have had from our artists is both fantastic and humbling; they are truly lighting our darkest hour by putting the "Assembly" into Auto Assembly!

    In addition to this comic, goodie bags will also include a copy of our full colour convention exclusive fanzine, The Cybertronian Times (which in previous years had been an additional £7 purchase). And of course, you will still receive the usual array of convention exclusive merchandise, including Auto Assembly postcards which might just have some artwork you could have signed by our guests of honour!

    And to really show you just how much we appreciate your understanding and support, we are planning to include one or two surprise goodie bag items; of course, we're not going to give everything away just yet, so you'll just have to check your goodie bags for those!

    Furthermore, whilst the issue with the IDW comic is sadly out of our hands, we cannot simply stand by and watch our attendees being short changed. We do very much believe that the goodie bag on offer is great value for money, but Auto Assembly only comes by once a year and we want our attendees to be able to take home with them something extra special to remind them of the show.

    Therefore, after much consideration we have decided to increase production of our convention exclusive lithograph. Previously only available to attendees who had booked rooms in the Hilton at our convention rate, we are instead going to provide a copy of the lithograph – free of charge – to each and every attendee who should have received the exclusive comic in their goodie bags. This is going to be a large scale, full colour print, produced by a professional artist, which will be available exclusively at Auto Assembly events this year.

    Finally, as a special treat for everybody who has taken the time to read this statement, we thought we'd give you a heads up that a major comic guest is going to cross the ocean to attend Auto Assembly 2012 - and we will be announcing that person sometime in the next 14 days! And we will also be announcing the artist for our lithograph as well so keep your eyes peeled!

    Sadness and disappointment aside, we are determined to provide you with the best ever Auto Assembly goodie bag this year. We wish to thank you for your continued support of the convention and, once again, we wish to offer our sincere thanks to IDW. Now let's make Auto Assembly 2012 the best convention ever!

    For more details on Auto Assembly 2012 which is taking place over the weekend of 3rd - 5th August 2012 in Birmingham, England or to book your tickets or find out information about booking dealers tables, visit the website at Auto Assembly and for all the latest news on Auto Assembly Europe, visit Auto Assembly Europe 2011 in Uppsala

    The Auto Assembly Team

    Web: Auto Assembly / Transformers Video Games / www.ct-alpha.com
    Auto Assembly Europe: Auto Assembly Europe 2011 in Uppsala
    Youtube: AutoAssembly - YouTube
    Twitter: Simon Plumbe (@auto_assembly) on Twitter
    Forum: Auto Assembly Forum - Index page
    Email: contact@autoassembly.org.uk
    Tel: +44 (0)7860 948296

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  2. Autobot City Comics 2008

    Autobot City Comics 2008 Drama Geek

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    looks like the hasbro ban has hit you guys now
     
    Last edited: Apr 11, 2012
  3. DethPike

    DethPike Master of Sinanju

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    Yeah - it's cool that there's a "Plan B" and all, but WTF Hasbro?
     
  4. Aernaroth

    Aernaroth <b><font color=blue>I voted for Super_Megatron and Veteran

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    Way to turn lemons into lemonade, guys!
     
  5. Foster

    Foster Super Mod

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    Yeah, you guys really excel at customer service. More should follow your example!
     
  6. dj_convoy II

    dj_convoy II Remix!

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    Good on AA.

    Hasbro has some odd things that they do sometimes (this, the changes to dialogue and not allowing Shout to use the wacky dubs on Headmasters, et al). I wonder what the possible justifaction here could be...
     
  7. reluttr

    reluttr Well-Known Member

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    Obviously they felt that this alternate comic cover CHEAPEND THE HOBBY!
     
  8. Dark_T_Zeratul

    Dark_T_Zeratul Well-Known Member

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    Clearly, this comic would have ruined Transformers FOREVER.
     
  9. Ad8m

    Ad8m New Member

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    Before this story becomes about Hasbro (and after the last few months, its totally understandable why it could) its worth pointing out the keypoints from this story

    1) AA 2012 is gonna be absolutely off-the-chain amazing.

    2) The team are busting ass to make 2012 the best yet. . . . . we've made sure of that, already. . . . but we still want to give you guys more!

    3) Yeah, we had a setback. . . . but we hope you can see we are getting over it rather impressively

    4) If you want to help us, make sure you book your tickets/hotel asap. Tell your friends, pimp us out, all that stuff. The more folks are onboard, the more we can achieve. If you've not been before and are unsure about going then let us know your questions and we can answer them. :) 

    5) And on Sunday night? When the committee/volunteers are a small puddle of shattered, tired, rusted bodies. . . . . we may even let you guys buy us a pint :p 
     
  10. Omnius

    Omnius Well-Known Member

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    I had a long post about Hasbro, but after reading Ad8m's above reply, I'll only say this:

    Boo Hasbro, yay AA!
     
  11. dsn1014

    dsn1014 41:75:74:6f:62:6f:74

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    I'd still love to go, though I'll have to wait for 2013, but this does nothing to dampen my jealousy for those attending.
     
  12. Dragonclaw

    Dragonclaw Comic Ink - Dublin, CA

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    I'd bet this has more to do with the fact that AA isn't "the official Hasbro" convention so they don't want to be seen supporting other Transformer related shows. Im still not entirely convinced that having Botcon the same weekend as Dairycon was a coincidence either...It's a shame, but awesome that you guys are dealing with it so possitively!
     
  13. Simes

    Simes Well-Known Member

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    I hope Hasbro's current stance doesn't affect Colin and his team at TFCon but if Hasbro Canada pull out of that, then I would say that it would be a clear sign that they are pulling their support for everything unofficial which - in my opinion - would be a big mistake.

    Not all fans can get to Botcon and I think that if support is withdrawn it will just alienate the community rather than draw them towards official products / events / clubs. The next question is that where will this end? Will websites be the next target?

    Where we are all frustrated over this is that this was an officially licensed comic and both Hasbro and IDW were being paid a considerable sum by us for it's production. We weren't being given this comic freely - we were purchasing 1,000 comics directly from IDW which we were then giving away to attendees of Auto Assembly and Auto Assembly Europe and as such the only people to benefit financially were Hasbro and IDW. In taking this action - if it was out of spite to "get back at us" as some have suggested - then all Hasbro have actually done is deprived one of their own license holders of a significant sale and potentially but the block on more sales on an annual basis as this was the third IDW exclusive for Auto Assembly.

    My initial anger over this has now dissipated and turned more to disappointment but as we've said, we're turning this into an opportunity to give our attendees a better convention, to give you all a fantastic comic which is already shaping up to be something pretty special and we're now able to offer everyone a litho which we are really excited about...
     
  14. Bogatan

    Bogatan Well-Known Member

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    Have to say I am really disappointed, owning issue 333 is something the 11 year old me never expected to happen, but wished would. Issue 81 just isnt the same.

    Whatever the reason Hasbro have, it certainly doesnt feel like it has anything to do with supporting the fandom and if this is just the start of of things it could be an interesting few months/years.
     
  15. Dragonclaw

    Dragonclaw Comic Ink - Dublin, CA

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    I totally agree Simes! I wonder if it would have been approved as a store exclusive that just happened to be offered at your shows rather than as a show exclusive
     
  16. Simes

    Simes Well-Known Member

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    What I can't understand is that we have already had comics in 2009 and 2010 (so 2,000 comics ordered in total and both approved by Hasbro) and it was our intention to continue ordering these exclusives on an annual basis. At one point we were looking at our cut-off point for ticket sales this year along with our projected figures for Auto Assembly Europe and trying to decide whether we needed more than 1,000 but in the end we decided to limit all of our convention items (including our convention magazine and postcards) to 1,000 each but we were close to ordering more!

    In the long-run, I don't know how many lost sales this is going to equate to for Hasbro and IDW, but we hope our own comic that we intend to produce (which no doubt will become an annual thing) will make up for this in some way. I've already seen part of it (we've got two stories completely written, one of which is just waiting for a colourist and the other is at the art / colourist stage) and some of the artwork is superb. We've got some IDW talent on board and people who have worked for a range of Transformers books professionally as well as other comic publishers so it's shaping up to be a great comic!
     

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