Well, why not flip this question on it's head an identify the things Hasbro is doing that others are not. For now, I will stick to Transformers. In terms of what's here. Comparing a Voltron toy to FoC Bruticus is a major negative for a Votron toy. For Bruticus, they had to create 5 charaters, who were all triple changers. They had to be a screen accurate Bot, screen accurate Alt, and a limb. Each of the figures on FoC Bruticus had A LOT of articulation. Then Bruticus himself needed to have articulation. Now, look at Voltron. There is basically 2 modes, cat and limb. The "transformation" is not even one. It's push in a tail, fold the legs into a position where you can see the legs are there, and the then fold the head up. There is no real "transformation". The combiner mode is put legs and arm on, and your done. The articulation is extremely bare bones. Then you have paint apps, the sword on voltron is not even chrome. the paint apps are poorly applied and there are barely any there. It's mostly molded in. Bruticus had to deal with a lot more paint apps in tighter spaces. Then you can look at piece count on the figures. I don't know for certain, but I am willing to bet there are more molded parts in FoC Bruticus then there is in Voltron. I mean, Voltron is pretty much 2 lions molded in different colors and the black lion. Then you get to price. A complete Bruticus at the time was $15 x 5 = $75. A complete Voltron (assuming classics) is $20x4 + $30. That is $110. So the price difference there is huge. So what exactly did Voltron do bettern then Bruticus? Look better? Sure, but Voltron is an extremely simple combiner. It's almost not fair to compare the two.