Not sure when exactly it started. Many of the Transformers cartoons have a certain "fun" feeling to them, with a lot of jokes here and there, even when the actual story might be presented as serious (see: Beast Wars; haven't seen much of Animated to tell if it's like that there too). Meanwhile, the comics generally have a more "serious" tone. This goes back all the way to the old Marvel comics: Even when the plot was outright silly (see: various stories by Bob Budiansky, no offense intended), they were rarely, if ever, presented as being "fun". There were hardly any really witty lines, or scened deliberately intended to make the reader laugh, or rejoice. It only became worse when Furman took the reign and started his epic Unicron saga. A rare exception were some of the "Earthforce" stories from the later UK issues. My favorite story (albeit technically preceding the actual "Earthforce" stories) is "Starting Over!" with Wheeljack and Prowl that contained some hilarious fourth wall humor poking fun at increasingly bizarre gimmicks from the toyline. Several other Earthforce stories were similarily intended to be funny, with varying degrees of success. It really started to go downhill with Generation 2, which was heavily influenced by the "grim 'n gritty" 1990s comics that were popular at that time (Image Comics, various Marvel titles which also went that route). Lots of characters died, epic drama... but fun? None that I remember. The Dreamwave comics were also mostly "Serious Business" drama. The very first Generation 1 mini, in particular, was effectively a fanboy reinterpretation of the G1 cartoon "but more serious". Which also translated into "less fun". Now, personally, I think the early IDW comics started out with a somewhat "fun" feeling. Infiltration had this sense of adventure, including human characters, as well as Transformers, with quite some witty dialogue. In contrast, Stormbringer was the usual "Serious Drama" stuff, which is probably why I found it utterly boring. Subsequently, the IDW G1 comics generally spiralled downwards into a more "drama"-esque direction, though Furman's stories at least retained a few elements of humor and "adventure" fun (Hot Rod, the Dinobots, Hunter/Sunstreaker). Then came All Hail Megatron, which was a setback to the worst Dreamwave days. Drama, drama, drama, heavy-handed dialogue and not a lot of "fun". You know which story I really, really liked? Spotlight: Wheelie. A good, character-centric "adventure" story with just the right balance between "drama" and "fun". Even Spotlight: Ramjet with its overblown humor was more enjoyable than AHM. IDW's Beast Wars comics also managed to take everything that made Beast Wars enjoyable and then replace it with stock "drama" material. Boring, flat characters doing nothing that ever came across as being actually important to the reader while being utterly dull and no-fun in the process. And then there's the Movieverse comics. Say what you want about the movies' "toilet humor", but they did also contain quite a share of genuine, quality humor that didn't rely on genitalia references. Now, the movie comics? They're flat, dull and almost entirely lack the movies' humor. Nowhere is this as apparent as in the comic adaptations of the movies. I count TWO genuine instances of humor carried over from the movies (Jetfire, the Twins' banter inside Petra), both of which were badly executed and came across as utterly heavy-handed. In Chris Mowry's defense, he at least attempted to mimick the first movie's humor in the first issue of "Alliance" (to which degree he succeeded is a matter of opinion), but... what happened after that? Was there an editorial mandate that "Transformers comics shouldn't be fun", or was Mowry just too busy weaving his two minis around the ROTF script that he no longer found the time to worry himself with humor? Some of the worst offenders were the early BotCon comics, which took a character like Devcon, who was a fairly affable guy in his only cartoon appearance, and turned him into a sociaopathic loner in his 3H incarnation. Supposedly the writer, a self-proclaimed "fan" of Devcon, had forgotten what his favorite character had actually acted like in his single canonical appearance. I hear the Collectors Club and BotCon comics by Fun Publications are similarily heavy-handed and lack any sense of fun. Fun Publications, indeed. Hey, does anyone remember "Shattered Expectations"? Remember how this over-the-top, utterly humorous comic was one of the most well-received pieces of Transformers fiction in this fandom ever? And how we were all let down when it turned out to be an April Fool's joke by people who had never in their life imagined that a large portion of this fandom might actually like something like that? And then the real Shattered Glass comic turned out to be just the regular Serious Business stuff? Why has no publisher taken notes from this experience yet? Opinions? Does anyone agree that Transformers comics should be less full-time drama, and involve a little more "fun"? Or do you think it's perfect the way it is right now, and Transformers comics should be treated as Serious Business instead of juvenile humor crap?