I've been noticing a trend starting with Armada. Armada toys were brickish simple designs. With acceptable paint apps. Every series after Armada ramped up the design complexity. And the paint apps held... until the movie toys. With the movie toys we have amazingly complex designs with moving parts and sculpting out the wazoo. We also have the first sign of severe no-no's like unpainted hubcaps. The whole thing seems to have culminated in Universe Prowl and Ironhide. Both are creative and involved molds with almost zero paint, and the paint that is there is ugly at best. Not to mention Prowl's paint stays tacky. Deluxe TFs have been $10 for a number of years. If anything inflation should have pushed that price up. Add in the mind-bending engineering they're trying to pull off and it seems like the well just ran dry for the paint. What do you think? Time to raise the price?