With a retail increase of approximately 50% this year (yes I am keeping prices compared to the approximate $10 range) one must begin to wonder where does one begin to scale back or even eliminate buying this size class of our beloved Transformers. If nothing had physically (size of the deluxe class figures) changed, or if other physical changes (to be discussed further below) had not been made to the deluxe scale figure class, then the jump to $15 plus for a Deluxe Class Figure would be just that much easier to swallow. But things HAVE changed with the Deluxe Class Transformers. There has been a decrease in the size of the figures we are buying of what I would approximate 10-15% on average. Transformers Prime Knock Out is one glaringly huge decrease in the overall size of the Deluxe Class Scale figures. Our paint apps for our Deluxe Class figures have also greatly been decreased. Compare even the last batch of Generations figures such as Wreck-Gar or any other previous generation figures. Move even more back in time and suddenly one waxes nostalgic about how beautifully painted our Deluxe Class figures used to be. Beast Wars anyone? Moving in time again and Transformers Prime and Deluxe Class Rumble. I can only imagine how many times the poor Decepticon is going to be rear- ended. Not having painted taillights will do that to you. Which brings me to the 3rd Deluxe Class issue so to speak. Granted this is showing up on the larger class figures... but this is the third and what I consider the most (to me at least) damning injustice to our Transformers figures. It is what I call the "Hollow Man Sndrome." Look at the back or sides of your Transformer arms and inner thighs and back of legs. What used to be for many many many years a solid piece of plastic. Now turn Transformers Prime Rumble around and it looks like a Sharkticon dined on him. And finally we now have Hasbro using "clip on wheels." While common cost cutting measure for many knock off toys, this just should not be. These wheels do not roll very if at all and I am just waiting for one of these clip on wheels to pop off and be swallowed by a toddler. Hello.... paging Hasbro legal. So my friends we seem to be at a cross-roads of sorts. A product once selling with an average $10 figure jumps overnight so to speak to $15-$16. The Deluxe Class figures have been decreased in physical size... paint apps dramatically reduced. ... the actual mass of the figures decreased (that hollow man syndrome) and finally... clip on tires. Again if none of the above changed and Hasbro said folks we have been at $10 for 20 years, I could understand and swallow that. But it is NOT that. We are in essence paying 50% more about 50% less of a product. I last look at "Deluxe" class figures on the shelves and sigh and cringe ....making very hard choices about which Deluxe Class figures I buy... if any in the future. Wow... suddenly I hear Beast Wars Trantulas laughing manically right after Optimus Primal uttered "Die cast construction. Its a lost art I now look fondly back at "rubber vs plastic tires seems" and feel... lucky.