Are "action figures" on their way out? Just started thinking about this and wanted to get some thoughts. I was thinking about how kids now are alot more into games and game related toys, such as bakugan and beyblade, as well as videogames, vs action based figures. And compound that with how, even at walmart and target, there are alot of action figures out that clearly are not aimed towards kids, from the DCU line which has characters most kids have never seen or heard of, same goes for Marvel Universe. That in mind, does anyone else see action figures as a product being phased out one day and just becoming adult collectibles, not something you find in normal toy aisles? The people in charge at these companies now are people of the age who played with figures and loved them, but 10-20 years out, i think those people in charge wont be of the generation that realy had action figures, it will be battle and video games.