I've got several Animated toys and the first three Universe deluxes. Yet its the three Universe deluxes that are getting more interest from me. I also got Movie Incinerator and Animated Voyager Starscream on the same day a week ago and I transformed Starscream to robot mode then back to jet mode and back to robot mode and then put him on my Animated shelf along with the other Animated toys I'm barely touching now. I think its because the Animated toys have large areas without any detail that I subconciously find them less interesting than the movie and Universe toys. I'm still going to collect Animated though but they aren't doing as much for me as I thought they would do.