I myself always enjoyed reading the bio's on the back of the box to give me a general idea of what the character is like if I haven't already seen them in the movie/shows, it would give them a little bit of extra depth if they needed it or a bit of back story and I liked that. The new bios it seems are focused on the bot's and con's battle skills. I don't want to read about what they're like in battle, that's what the tech specs are for, for crying out loud! It seems like Prime toys are getting a bit better about that, but anybody else here with me? Give me character traits, give me back story, don't give me a paragraph on how a robot uses the weapon it's packaged with or how badass they are.