A PR Firm working for 2K Games tweets restricting games to only certain reviewers - NeoGAF Oh that is so, so wrong. How can ANYONE deny that there isn't some shady dealings going on in gaming journalism, especially when it comes to the review scene? What do most major gaming sites live on? Ad revenue. What ads do they have on their sites? Advertisements for the big up and coming releases. What games tend to get the best scores (whether they are deserved or not)? Big up and coming releases. You're not gonna bite the hand that feeds ya are you? Just look at Gamespot and the whole Jeff Gerstman Kane and Lynch debacle. He gave the game a more than fair review. And he was fired. It also just so happens that Gamespot was running a big ad campaign for the game he basically said to not buy. Or how about reviewers getting sent off to a nice resort along with a nice gift basket to be pampered while they play the newest Call of Duty in the absolute best conditions possible? How about Gametrailers giving Uncharted 2 a 9.2 (I believe), justifying the lower marks on the fact that no game that doesn't do anything original can score higher. Modern Warfare 2 went on to receive a higher score and win just about every one of their game of the year awards. Or Japanese magazine Famitsu outright stating that a lot of the games they review based on what the believe the fans will want the game to score, giving popular franchises much higher marks than they may deserve solely out of avoiding potential reader backlash. And now this?