Ok, I've been speculating this for a while. We were going to see Rumble this year correct? But now we've not heard anything more about his release, or any sort of in-package shots. In preperation for the movie, Hasbro said that we'd be seeing movie characters showing up in the current toylines. Sure seems true, Megs, Prime, Starscream and Bumblebee have shown up in Classics and Titaniums. Now, perhaps the reason we're not seeing Alt Rumble is because they're doing some slight modifications and releasing him as Alt Frenzy, since Frenzy will be in the movie. Probably wouldn't need a significant retool, just the licence plate, and perhaps they're changing the color too. Purely speculation on my behalf, but it could be a logical reason as to the sudden silence around this toy. This very kick-ass looking toy.