I am very interested in how this plays out. The aligned continuity was supposed to be Hasbro's attempt at wrangling in their own property and giving it an "official" history and continuity. After years of comic companies, cartoons, and movies telling different stories that were all over the map, and even Hasbro themselves starting the lines and stories over totally from scratch time and time again following the Beast Wars era, Hasbro seems to have realized the fractured mess of continuities was starting to work against the brand, because you couldn't simply ask a simple question like "what is the origin of the TFs?" or "What is Optimus Prime's history?" as the franchise history was fractured so badly there was no clear answers without starting a conversation about which timeline or continuity you were referring to. For example, there are multiple takes on Spider Man, but at the end of the day you can say he was bitten by a spider, got powers, is a nerd, lived with aunt may, etc. Same with Batman. Lots of versions, but his parents were killed, he trained, became Batman, lives in Gotham, and a general timeline that you can reference, although the minor details are always in flux. So, I applaud Hasbro for trying to reign this in and get an official history and general continuity started. I love TFs dearly, but over the years the constant cycle of new line, new basic story, new basic cast has worn on me. None of the other franchises I'm into suffer from this, so an Aligned Continuity seems great. DC started something similar with the new 52. But, at the end of the day, is the AC just another continuity? Just another Armada trilogy? A couple of years from now will we get yet another fresh start with a new origin and a new basic cast? Then another? I'm fine if a new line has a new cast, if it is a continuation of the overall history. For example, changing to the S3 characters was a continuation, whereas RID to Armada to Animated and all the comics are totally separate, and begin the Prime/Megatron rivalry over again and again. One might say constant reinvention keeps the line from stagnating. I agree. But, it's in the very core of these characters to change physically. You can change them all you want, while still keeping at least a loose and general timeline going. I get having a movie line, and a main toy line. Happens all the time. But TFs have recently been so diluted, all over the place, a fractured mess with now sometimes 3 separate lines running simultaneously, and two "official" comic lines that have nothing to do with the toys, show OR movies. That's why the franchise NEEDS an aligned continuity. Look at how the past couple of years have resulted in so many line overlaps that entire waves of figures with highly wanted characters are getting cancelled in all the mess. Retailers don't know that we as a fanbase want DOTM Soundwave in wave X. They just know there's like 5 freakin' TF lines that Hasbro is pushing on them and they are still stuck with a crap ton of DOTM. So, I'm rambling. But, point is, will the attempted TF Bible and AC have longevity, or is this another flash in the pan? Discuss, class.