First off, I was a detractor of the first movie. I though it was awefull and still think that today (screw G1 as well. Beastwars FTW!). I have, however, come to grips with the movie, and in a strange way I appreciate it now. Sure it was a shameless vehicle for promotion of consumer goods, but I would like to think that it satisfied people's desire for a "big reveal" and mindless action while also setting up a sequel that would provide a bit more depth to the characters. When I say characters, I am refering to the important ones, the Transformers themselves. I now conclude that I might be wrong. One of Bay's recent coments has stuck with me and has me fearing the worst: "this is a story of a boy turning into a man" That indicates to me that we are once again going to see a movie where aside from two or three big action scenes that really push the envelope, part 2 is going to copy part 1 in the worst ways: -three stooges-esq autobot interaction -new decepticon characters who get off one line of dialog, fight a bit, then die -comic relief (yea theres more) provided by the most stereotypical, cookie cutter human characters possible -toilet humor where ever it can be fit in, no matter how awkward or inapropriate -excessive screen/plot time given to the two young popular stars of the movie I am not going to hate this movie before I see it. I learned my lesson participating in the flame wars over the first movie and being a spectator watching the flame wars over animated. But if this movie does not come with the meat AND potatos, I am going to be very upset. I don't give two craps about some college kid and his personal issues. They show crap like that on tv for free and I don't watch it, so I'll be damned if I am going to pay 10 bucks to see Dawson's Creek with the Transformers characters relegated to second fiddle. My dream would be 1:45 of Robot action/dialog and 15-30 mins of human action/dialog. Think about it. In the Transformers Universe, how much great drama and character conlict is there? A subplot in the movie of Sunstreaker and Sideswipe with Sunstreaker being a double agent for the Decepticons (easily plausible) would be awesome to see. Maybe Grimlock and Prime fighting for leadership of the Autobots? The rest of the seekers and the various personality problems that they bring to the table? The incecticons playing mind games? The hate/fear relationship between the Stunticons and Motormaster? The various disolutioned Autobots and trying to get them to join the cause? The Constructicons as arogant but talented builders who link to for devastator, and then destroy their creations, causing them to rethink their alliance with megatron? The predacons being the next evolution of cybertronians come to earth to hunt down the last of the "old models"? I am not a writer, but I am a reader/watcher, and I know that there is enough source material for the writers and director of this movie to come out with a quality product that has a good, deep story and is also action packed. This will help build the brand, which is the goal at the end of the day. People may talk crap about G1, but it cannot be denied that the cartoon series and the movie helped build and emotional connect to the characters and the brand. This connection helped the brand survive the lean years between the end of G1 and begining of Beastwars, as well as between the end of Beastwars and begining of RID. If part 2 is as shallow as part one, the youth will treat it as a fad, just like pokemon and yu gi oh (Those two brands might as well be in the grave at this point). Bay should really look at the more recent Marvel movies (hulk, ironman)as examples of success and realize that if he dumbs down this movie, it will make huge money at the box office initially, but it will sew the seeds of death for the brand.