Imagine if you will, the sheer enormity of the phenomenon of a game like Halo or Call of Duty. Millions of gamers chomping at the bit to get their hands on the latest game, newest downloadable content, and best achievements. Toys, clothing and other merchandise flying off shelves. These are games made by gamers, for gamers, with the ultimate goal always being enjoyable playability, the results unquestionably, consistently, successful. The biggest video games are in and of themselves, iconic brands. The Transformers brand is an established cultural phenomenon of its own, with millions of hardcore loyalists worldwide, most of whom primarily the product of Generation 1 fandom. Now with the success and prominence of the live action movie franchise, the property is without a doubt stronger than ever. The Transformers are now eminently visible, universally known. But hardcore fans have been left somewhat cold by what they've seen in the movies and accompanying games. Many of them long for something more intelligent, more interactive, and more respectful of the original source material. Enter High Moon Studios and their idea to give the fans just that. A new video game that starts with enjoyable playability and layers well researched, intelligently written Generation 1 inspired Transformers content over it. Unlike a movie-based game, tied to material fans are skeptical of - and limited by the time crunch of churning out a quick game for maximum profit and minimum playability - a game created by a skilled team inspired by the most successful gameplay standards of the industry. This has the potential to open up a new door for all TF fans. Should the game succeed as anticipated, it will combine a video game explosive in popularity with a much beloved property that already has legions of supporters. It will unite Transformers fans with gamers less familiar with the property in the simple joy of playing a great video game and, in the process, bring in countless new loyalists. It has already spawned a new toyline and to some degree rewritten Transformers lore. It already has hundreds of thousands of us in eager anticipation. Even if it doesn't turn out to achieve the glorious goals I mentioned above, I'd just like to say to High Moon, thanks for the gift.