O.k., here's something that has been bugging me: We keep being told / hearing about / repeating how the movie toys are such a cash cow.. massive profits... selling gajillions of toys... but during the ROTF line, HASBRO has a massive mail-away program and we all get lots of free toys. Extras? Then this last Christmas season, we get loads of TF's showing up in discount stores like Marshall's and Ross. More extras? So sometimes people like me bitch about how high figures are getting, and are told that HASBRO sets the retail price... that molds are expensive... that plastic and engineering is expensive... yadda yadda yadda... Now, I'm in favor of profit, but holy crap! That must be pretty darn good profit f that have this much to give away! So if they were a couple bucks cheaper after all, wouldn't they sell more and have less excess? Now we have the PRIME figures. They make a few figures before deciding to actually doing a PRIME line (or something to that effect). Now, when fans want new molds instead of re-paints, other fans are right there an quick to remind / lecture about the massive expense of making new molds and how much cheaper re-paints are- so drop the entitlement attitude (or something like that). So what does HASBRO do? They make new molds of the molds they just did. If they were that strapped for cash / or if new molds are that freaking expensive, then why make new molds of the same existing current figures instead of re-purposing the existing figures? Now, don't think of this as a rage post because: A) I'm not into the PRIME line B) Not a heavy movieverse buyer either. However, a few of these things make me go 'huh?'