3 reasons why many 3rd party companies creating Transformer-like product are doing it better than the big boy(s) in 2011: 1) Almost across the board they are consistently producing better and more targeted product than Hasbro. They seem to target the fan in particular and go to extreme lengths to please that person, which is something Hasbro doesn't do as much because they must have the most broad kid appeal possible. 2) Because they are literally in the country in which their product is being produced, and produce at lower quantities than Hasbro, they don't appear to employ sweat shops. In fact, of the few pics I've seen of factory conditions and workers putting together Herc figures, the conditions seem downright...cheery! 3) They are producing the figures we really, really want, but with a twist. The twist being, because they must be creative in interpreting characters without them being an exact replica of the 80's toy, they take liberties, but just the right kind. Look no further than Hercules to see how the Constructicons have finally been done right in a modern incarnation.