Don't know if it has been brought up before but HERE is the website. Also ACTOY's support page HERE. According to the website the convention will be held Shanghai East Asia Exhibition Centre from 7/30 ~ 8/3. The host of the show is Hasbro, and the show is sponsored by SOHU.COM and ACTOYS. There will be a 4500+ square meters showroom for toys from the G1 era to the recent movies lineup, designers from Japan and US at the designers panel, celebrities talk shows, and also games and custom toys contest. Ticket is 50 yuan. At the convention Hasbro will be selling the Sons of Cybertron set (pictures at ACTOYS HERE, with the Cybertron Con sticker) and TakaraTomy's Alternity Ultra Magnus (pictures HERE). Other Transformers related merchandise will be available as well.