I don't drink, but this makes me want to start.  

 

Ah the first official "CHUG" release!

 

Probably the best comment to come out of this thread for a while.

All those asking for bottle caps, or for it to get shipped to the US and ESPECIALLY saying its infringing on IP/a bad role example to kids simply don't understand how Real Ale works in the UK. These sort of plays on words and puns are quite common and theres little to no chance you'll find this beer bottled for sale in a store. Mayyyyybe at a pub local to the brewery (if you're lucky) and I don't believe this will a overly common drink to find anyway.

As an great lover of Real Ale (it may be my favourite thing after TFs) I love this and can't wait to try it!

 

Right, thats pretty weak. I think people outside of the UK might think that the beers on tap are crazy strong, far from it, craft beers in the US for eg seem a bit stronger on average, I think the culture in the UK is drink quite weak beer but lots of it!

 

I found it distasteful that Hasbro would pin Michael Bay to a franchise geared mainly towards children to make a movie of sex puns and poor writing to sell toys. So, seems like no one is on their winning game these days.

Now that's funny.

--Hey, what's Hoptimus Prime turn into, anyway?
== Well, I'm guessing a thirty car pile-up with multiple fatalities.

 

This is news?

 

Well said.  

 

How is this even news? My boss found this shit over a year ago at World of Beer.

 

Overheard in bar:

"One shall stand, One shall fall! CHUG! CHUG! CHUG! CHUG!"

 

It might perhaps be worth contacting the company to see if they have any promo material with the logo on it they could send out. Often these novelty beers have some kind of accompanying poster to go up in the pub, or beermats.

 

Nice job UK, you will be making $. Then rich you shall become

Mmm sounds yummy. If I was only 19. That would be good

 

Wow, that's great lookin beer. If only I could have a sip.

 

Well, you now..I bet a lot of people on this board don't know your boss and didn't go to World of Beer.

It's news because a pub is actually serving it for a couple of months.

...and so far, not one person has reported actually drinking the stuff, so until we get a few beer heads reporting a Hoptimus fueled pub crawl, the news should not go away. And if the report doesn't involve shouting one liners from the series and film into each others faces, then you keep going back until it does.

Beer's not strong enough?? What shot goes best with it??

 

I had this at a craft brew fest last year.

Beers « Ruckus Brewing

Find Our Beer « Ruckus Brewing

 

Ummm...Yeah they did..and NABC's Hoptimus is Delicious..!!

 

Ah man! Too bad that's a UK thing. I collect bottles for the bar in my basement. I'd love to put a Hoptimus Prime bottle up there too.