I kinda dig the Prime. The rest, eh... whatever.

 

Like the prime, but these really need some big chunky joints in the elbows, knees, hips and shoulders. always made me mad when I couldn't move the legs on megazords and other figures like that when I was really young.

 

I still can't believe Hasbro dumped Heroes line-wide for this stuff.

Two different markets, they could have co-existed.

 

Oh yes!! Now my son can get his own toys. My Fort Max is thanking me right now  

 

I want the fire station to use as Autobot headquarters  

 

Isn't there supposed to be Humans and a TV show too?

 

I love these! My little 1 1/2 girl already picks up the McDonald's Animated toys I gave her and says "dadda". I can't wait to buy a few of these for us to play with. And I might pick up an extra Optimus all for "dadda".

 

that Optimus Prime will be mine!

 

I absolutely love the little Prime, does anyone know how big these guys are and their price?

 

Yea. My boy'l have some of these. That Prime is SWEET for a lil guy. Says they are 11.99 on that tag right?

My boy LOOOoooves his gravity bots.

I think this weekend with the BOGO Im gunna see if that steath force Starscream works for the sale. He LOVES inferno and hes been goin nuts for that starscream every time he sees it. you guys seen that one? Pretty F'n baddass...

 

Can't wait to show these to my 3 year old, he's going to lose his mind when he sees bumblebee, prime, and heatwave. I hope i'll still be able to afford my toys once he ends up with all those $20 playsets and deluxe priced figures.

 

Heh my 2 year old little girl should like these. Heck the wife may get 1 for herself lol.

 

Aside from the hands ....prime transforms just like G1 prime ..... That's kinda weird ....

 

who are they going to fight? I doubt the Decepticons would appear (unless they're comedic villains, like in the Marvel Superhero Squad Show)

 

Nobody. Like Go-Bots, they're for little kids who don't need to be given fighting toys. They're intended to teach co-operation and helping out, and in any event kids of this age are fascinated by fire trucks and police cars and helicopters and just zooming them around anyway. They can have adventures without fighting anyone.

The designs are really great. They're cute and chunky but Optimus and Bumblebee look like "themselves". Might have to get a few of these for myself.

Don't really understand why or how they replace the Robot Heroes; RH were (somewhat) static collectibles designed to appeal to people who recognized the characters from cartoons or movies - whether kid or adult - while RB are more for a new generation who have no experience with Transformers.

And need to be indoctrinated.

 

I hope these are for ages 30+

I want a set!

 

That is one of my favourite Primes in a long while. Really sweet.

I don't have sprogs but I like the look of Chase The Police Bot enough to stick him on my shelf.

Heatwave looks horrible, though.