Too... much... want... Hopefully these figures are actually GOOD. It'd suck to see all these awesome characters listed, and then be let down by crappy toys.
Part of me is willing to bet a lot of the stuff we haven't seen will be in the press-free zone, like in past Toy Fares. I'm sure we'll see at least a bit of the new things though.
The only Toy Fair that did that was 2007, before any of the movie stuff had been officially revealed and they were still trying to keep shit under wraps, ROTF was out in full force at Toy Fair in 2009 and I'd expect DOTM to follow suit.
I expect all of Wave 1 will leak probably that giant Optimus might just manage to make it as a show reveal. If Hasbro are feeling generous they might put the Powercore combiner info up on their site sometime quite soon maybe. I doubt they are bright enough to put the NON_movie toys in a cabinete on the floor outside where all can see it. We may end up waiting on later fairs or even comic shows to have things really revealed and photographable.
