So then, what lines are they going under?

 

Transformers, the renamed movie line

i swear, they clearly look like movie figures, are people blind or something? i ain't trying to be rude, but people keep thinking all these clearly-movie design based figures are generations figures, they look completely different than the generation figures

 

"Yellow box," "HFtD," "TF 2010," whatever you wanna call that line

 

well, my apologies. I am at work and I have image disabled for safety =) I only took a very quick glimpse and I couldn't tell the difference from that.

 

I think people are getting confused becuase of the way the news post is. It mentions both "Generations" and "Transformers" but becuase they lumped all the pics togethor (Darkmount, Terradive, Red Alert, etc), people are assuming they're from the same line.

 

Clearly they are different from Generations, but (imho) they aren't so far into the movie Aesthetic that you can't slot them in where you choose. Tomahawk's head isn't movie-esque at all, and aside from his lower legs he's a fairly "generic" transformer ~ i don't think he'd look out of place with Movie, Classics or the better E/C figures (actually, both of these guys remind me of some of the better Energon/Cybertron figs)

neither look as particularly "monstrous" or "alien" as the movie guys tend too (aside from Terradive's head which is as much BW/BM as anything), yet not so far removed as to be out of place with them either. And i think that's what Hasbro is intentionally going for in the Yellowbox line: like the name of the Line being just "Transformers" they are somewhat generic "Transformers"