"Make your own robot Transformers and bring home your own robot transformers" Sounds like a fun time.
I have a feeling that it may have something to do with one of these: Hasbro Applies For Another Transformers Trademark: Cybertronics - Transformers News - TFW2005 Transformers Botbots: Hasbro Applies For A New Trademark - Transformers News - TFW2005 It'll be cool to have a make-your-own-Transformer line; a one which you can build your own Transformers toy before purchasing it.
Product Description: “Make your own robot Transformers and bring home your own robot transformers. This interactive electronic toy brings to life one of the memorable characters of Bumblebee with motor movements, sounds, phrases and interactive play functions of the movie. Comes with a remote control which enables children to spin the figure to the left and to the right or to move forward.” Technical Details Item Weight: 798 g Product Dimensions: 24.1 x 14.3 x 25.4 cm Manufacturer recommended age: 6 years and up Item model number: E1748 Assembly Required: No Batteries Required: No Material Type(s): Plastic ASIN: B079RNL9ZC Shipping Weight 1.2 Kg Wot?
You are not the only one. Even I laughed when I first noticed that. Can't say for 'Make your own robot part' but 'Batteries Not Required' may mean that it's a USB rechargeable toy like the Allspark Tech series.