TFW2005 Coverage Of Hasbro Toy Fair 2016 Investor And Press Event

Discussion in 'Transformers News and Rumors' started by SilverOptimus, Feb 12, 2016.

  1. flik68

    flik68 Well-Known Member

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    so..............Hasbro toy fair...............yeah I think that's what the topic is......o wait maybe not....damnit I hate getting old cause I cant remember shit.
     
  2. agp

    agp Well-Known Member

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    So now your going to tell me news outlets aren't driven by left or right agendas? Rupert Murdoch owned companies don't have a right bias? Michael Bloomberg companies and network news don't have a left bias? Read up on media bias. The "news" you get is by and large agenda driven on both sides.

    They are not getting paid for wild predictions. They are getting paid to present the product in the most appealing manner to the most profitable demographic.

    You really show a fundamental lack of understanding of marketing and the news business.
     
  3. Mecheon

    Mecheon Grumpy Dinosaur Nerd

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    No, my point is people calling everything they don't like "Agenda driven reporting!" is old, and stale. Exactly what you said, everything is agenda driven. Does that make certain parts irrelevant? Nope

    They are basically getting paid for wild predictions. Its worse in the movie industry where you have entire teams of people attempting to find out what makes people want to see movies, namely an impossible task
     
  4. Mandrake921

    Mandrake921 Well-Known Member

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    I'm confused. So this Power Surge Prime will come in 2 versions, one big and one small?
     
  5. T-Hybrid

    T-Hybrid Gnodab Kidult (He/Him)

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    Breitbart doesn't count.
     
  6. T-Hybrid

    T-Hybrid Gnodab Kidult (He/Him)

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    Looks like it. Warrior or possibly a Battle Armor pack? And then the Mega Prime sized version we saw before.

    Also looks like Bee is getting a Breastforce buddy.
     
  7. Shin Densetsu

    Shin Densetsu I WILL DESTROY YOU Content Contributor Veteran

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    What the hell did I just walk into? Enough discussion about Star Wars Kylo Ren demographics and marketing decisions with trains and stuff. This is about Transformers. New Bumblebee movie, yay. Ultra Magnus colored Optimus Prime with wings that can fly. Yay.

    Carry on.
     
  8. bellpeppers

    bellpeppers A Meat Popsicle

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    And an honest one.
    HasTak makes it.
    We buy it for our kids.
    We buy it for ourselves.
    We buy it.

    Nothing epitomizes it more that 2015's darling Titan / United Devastator.
    For the non-discriminating, Titan fulfills them in all its empty glory. For those demanding a higher quality there is the articulated versions of empty eggshells produced by Takara.

    Point is- they are loved.
    Proven right.

    Has been.
    For a while.
     
  9. Shin Densetsu

    Shin Densetsu I WILL DESTROY YOU Content Contributor Veteran

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    The big one Takara announced earlier is being brought over by Hasbro. In addition we are getting the retooled RID Warrior revealed yesterday.

    I like how the Warrior one can mount the axe on its leg. Could the original one do that?
     
  10. Raiyuki

    Raiyuki Low Class Seeker

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    I don't think it could. Sounds like an improvement.
     
  11. Esquilax79

    Esquilax79 Decepticon Cassette

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    That is epic!!! :lol 
     
  12. MROptimusPrime

    MROptimusPrime LEGAL NAME: OPTIMUS PRIME

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    SOOO... not one person has commented on that new Rescue Bots Optimus Prime hauling that trailer. It looks like a kick ass race rig with only four wheels, but it isn't the same one standing up.
     
  13. Prime135

    Prime135 Friend of Arcee

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    So uh, show room pics?
     
  14. SilverOptimus

    SilverOptimus Movie News Monster Moderator News Staff

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    It's for discussion purposes, mate. :) 

    • One thread for general discussion like those percentages, growth, where the brand is heading etc. It's this thread.
    • One thread to discuss the upcoming three movies.
    • One thread to discuss the toys revealed on the Investor/Press Day.

    All three threads seems pretty successful to me; since they all achieved their targeted intentions.
     
  15. SilverOptimus

    SilverOptimus Movie News Monster Moderator News Staff

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    They are coming. Check the front page now. :) 
     
  16. Goaliebot

    Goaliebot All Makes and Models

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    Wait, this is confusing:

    Me: "...the argument "Hasbro isn't making figures adult collectors want, and we make up a significant percent of the buyers" - and then people would argue about the latter half of that statement. But it turns out it was the first half that was-"

    You:: "- proven right"

    (the first half of the statement was "Hasbro isn't making figures adult collectors want")

    Then:

    Me: "Hasbro *is* making stuff adult fans want, at a 55% growth to become 30% of the buying market today."

    You: "Has been. For a while."

    Which are you saying?
     
  17. SMOG

    SMOG Vocabchampion ArgueTitan

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    I think that's probably even an under-assessment. I'm not sure how they track data like that, but if you factor in the number of TFs that are purchased by adult fans trying to indoctrinate their kids, nephews, etc... :) 

    I'm curious too, but I think it's probably closer to what we consider 'adult'. Most 10-12year olds don't have the same disposable income that adult collectors do (or even the less-disposable income that goes to robots anyway). :wink: 

    I know, right? I don't think it's actually Hasbro who has had a hard time acknowledging that though... it's that weird breed of fandom crusaders who are hellbent on invalidating fans for daring to have opinions about the products they buy. You know, the guys who spout things like "these are TOYS for CHILDREN, boohoo, waaaahmbulance, entitled, manchild, blah blah". They're not 'toys for children'. They're products. The market is whoever is paying for them.

    I think we can start acknowledging now that the adult demographic is a big part of the pie... as if that hasn't been obvious in recent years... Combiner Wars is pretty compelling evidence, with Hasbro putting their money where their mouth is).

    It's adorable how you're desperately trying to spin this into an anti-G1 diatribe. Have fun with that. I'll be busy putting money into Hasbro's pockets for their second straight major mainstream toyline based almost exclusively on G1 content.*

    * that's if you just count Combiner Wars and Titans Return, and don't even factor in the heavy ongoing presence of Generations-branded figures that have been a staple in toy aisles for the past 10 straight years...

    Plus, all the 'floating' fans who have recently gotten sucked into the franchise are also getting in on that action, or bonding with G1 through the comics. G1 is part of the history... the foundational part. It's always going to be the most important touchstone that is returned to again and again. No way around that. New fans like digging into the canon. It's natural.

    And yes, of course, that also means that the Beast Wars generation is coming up as well, and soon it'll be the RID and Armada crowd. The funny thing is though... most of my local collecting friends are themselves part of that Beast Wars generation... and they're looking forward to the 'revival' (MP Primal on the way). But y'know what? They're also all hardcore G1 fans and collectors. Go figure.

    You're the one trying to turn it around. That's called a growing 30% share. That's a hefty chunk. That's almost a full third of the market. That's clout.

    And it's not going to taper off until we codgers start croaking, I'd say. Kids are playing less with toys, and collecting longer. Meanwhile geek culture is going more mainstream, and with the popularity of the Bay movies pushing the brand forward, more adults are collecting. And an adult collector's 'active purchasing lifespan' is longer (and has deeper pockets) than a kit

    I think adults tend to be less likely to "fall out of interest" than most kids. And if we're worried about that adult collector market literally dying... we've got at least 40 years before we're looking at that. Wait for Star Wars to become insolvent first. That will be your canary in the mineshaft. :wink: 

    I think things will be plenty different 30-40 years from now, for a bunch of other reasons... so for now Hasbro should worry about where the money is coming from in the immediate future, not the distant Blade Runner-esque hellscape that we're no doubt heading into. :lol 

    Kids will always be part of the market, for sure. But at this point, primarily as a gateway. Every adult fan is probably 'worth' at least a dozen kids, in terms of actual profits. What this means is that Hasbro will just have to continue marketing Transformers across those age divides, by making stuff that both demographics will be drawn to.

    I think the difficulty there is that kids are dropping toys earlier in favour of video games and stuff, so with more toys aimed at younger kids, the age gap is going to be harder to reconcile.

    The solution to this is found in the fiction. Kids are going to drop the toys, but if you keep them interested in the property through the fiction (movies, comics, games, TV, fan-cultures, whatever), then they are more likely to hold onto the brand, rather than leaving it behind with their 'baby stuff'. And the way to do that is to make Transformers into a media brand/fiction that feels 'adult' or cool enough to hold their interest through adolescence.

    So the answer really isn't "remember it's for the kids above all else!" It's to make it no longer just a kid thing, and instead make it a more ubiquitous, all-ages, multimedia phenomenon (something Marvel, DC, and Star Wars have been doing for a looong time now).

    zmog
     
  18. Prime135

    Prime135 Friend of Arcee

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    Hate to sound like a broken record buuuuut...pics?
     
  19. Goaliebot

    Goaliebot All Makes and Models

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    As I said earlier, it was a counterargument based on outdated data in response to what we now know was a faulty premise from the "HASBLOW" crowd:

    "Hasbro isn't making product adult/older fans want, and they should because we are a large percentage of those buying".

    The counter was "well based on this older data we aren't a big percentage", but we were countering the wrong part. Because the truth is Hasbro *is* making toys adult collectors want, as shown by the 55% growth over the past 4-5 years until we've reached 30% of the market.

    That said, I never called people "man children" nor said people couldn't have or express their opinions. When I object it's to the attitude of "real collectors wouldn't want this

    I agree, but that's not the story we're sold daily by the HASBLOW crowd here, who tell us that real fans only buy 3p now, with the occasional Takara product to augment.
     
  20. SMOG

    SMOG Vocabchampion ArgueTitan

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    I feel that in practice, this was a bit of a straw argument though. It feels like far more often, there was an immediate 'Hasbro white-knight' response to anybody if they even so much as dared to criticize a Hasbro product or marketing decision.

    Of course, the amusing thing is that I suppose that argument above turned out to be the 'right' one... because Hasbro DID decide that adult fans were an important demographic, and DID start aiming product directly at them. So at least Hasbro saw the reasoning there, even if their overzealous supporters didn't.

    Exactly. But I'm still also curious to know how that data is collected. It seems like a very difficult thing to measure.

    You? I have no idea. I haven't been keeping a list. But comments like that sure were common. And as always, my point is that it's one thing for a consumer to criticize/complain about a giant corporate body... and quite a different thing for a fan to personally attack another fan for expressing a negative consumer opinion. I think there's a significant line that is crossed there.

    Reeeeeally? I guess I must not be a real fan, because I rarely hear much of that. Like I said, it feels like a bit of a trumped up charge... there's always an internet blowhard ratio on any forum, but I don't see that as a prevalent attitude at all.

    zmog