I never saw the appeal for me. Yeah you get some cool items, but a lot is stuff i care zero about. If they had a large list of things you like and you checked all the ones you are interested in, then got stuff based on that, i might be down. But i don't watch Supernatural, Game of Thrones, not too mych gaming, etc so seeing stuff like that makes me feel like i'd be throwing money away. I'd rather buy stuff i actually want.